Instant Offices was established in 1999 creating an online marketplace for serviced offices. The company enables occupiers to search for serviced offices worldwide free of charge. They work with almost every serviced office operator covering over 100 million sq ft in over 75 countries. They are the largest provider to the majority of major serviced office operators.
Instant offices approached Navyblue to analys their strategy and positioning as part of a re-brand. One of the main aspects was to restructure and redesign their website which provides the majority of their business leads.
Instant Offices have their own in-house web team so a kickoff meeting between us and Instant Offices was the first step, and an opportunity for the two teams to review requirements and plan out the project. A full proof schedule would be required to meet the tight deadlines, ensuring the website could be delivered for new brand launch.
We would all be working together, NB responsible for developing the information architecture, wireframes, design and photoshop templates, with Instant Offices completing the back-end development. The great thing about their team was the ethusiasm to create the perfect user journey and they had carried out substaintial live testing around userbility and conversions on their live website.
One of the main challenges was developing a homepage with a clear process to gain access to the office results page, as well as be instantly recognisable as a global provider of servided offices. We explored a number of different user journey's in close collaboration with the Instant team. The results were all about getting the quickest route to the office results, and providing a clear call to action to generate a lad for the Instant sales team.
Other aspects in the design development was to consider how muliple languages, especially German, would work in the various fixed width asetts.
With both teams working closely together the hand over of design asetts was very smooth and there was no incostistencies between the original design and the finished development.